Listed below are design services available from Bradford Design, Ltd.
All or some of these services may be selected to meet specific needs.

Retail Design Services

Basic Services:

Project Evaluation:

Discuss store's core concept, location and target market. Determine client's needs and objectives including product categories, their respective quantities and merchandise to be featured in each. Research landlords design criteria if applicable.

Layout:

Draw basic plan from site measurements or from existing plans. Place and indicate location of new walls. Locate freestanding fixtures and cash desk. Design interior store space to direct traffic, emphasize key merchandise, and provide future flexibility. Indicate location of all product categories.

Specify Fixed Merchandising Systems:

Specify location and type of fixed merchandising systems such as slotwall, puck systems and outriggers.

Showroom Finishes:

Select floor coverings, paint colors, wallcoverings, and ceiling for the store.

Consultation and Coordination:

Coordinate and consult by phone, fax, and email with clients and contractors throughout design and construction process.

Special Design Features:

Develop Themed Concepts:

Develop special design concepts such as themes or multimedia features.

Design Special Features:

Design storefront, logo, featured display areas, etc. Provide scaled drawings of special design features which indicate the materials, sources, dimensions and the application of all materials and products.

Lighting and Electrical:

Layout, Specifications and Switching:

Placement of light fixtures and electrical and communication outlets will be provided. Fixtures and lamps will be specified. Lighting will be calculated to illuminate general store area, highlight feature displays, and create desired look for each category of products.

Display Fixtures and Hardware:

Display Fixtures:

Select and specify store fixtures. Provide plans of custom fixtures needed to display products as identified in project evaluation and indicated on layout.

Cash Desk:

Design cash desk to meet the functional needs, equipment requirements, and preferences of client and staff. Provide detailed drawings.

Signage:

Develop Interior Signage Program:

Specify sign materials, layout, fonts, installation process and hardware or holders. Specify holders and hardware.

Production of Signage:

Provide computer generated sample sign for sign contractor or prepare initial signs for acrylic holders and provide computer files of sign layouts to be maintained by client.

Exterior Signage:

Consult on exterior signage design and materials in keeping with landlord's signage criteria.

Merchandising:

Props:

Select and arrange delivery of props needed to effectively set up and illustrate use of store merchandise and to support store's concept and theme.

Installation:

After merchandise has been unpacked and tagged by store staff, arrange and install on store fixtures and merchandising systems. Aim adjustable lighting to accent key features.

Trips to Site :

Project Evaluation and Consultation:

Initial trip to evaluate project and discuss needs. Trips to review construction in progress or work with photographer if advertising and publicity photos are desired.

Project Management:

Bidding Phase:

Send plans and specifications out for bids by contractors. Answer questions during bidding phase. Receive, review and evaluate bids and report to owner.

Construction Phase:

During construction phase, review and coordinate contractor’s schedule to meet owner's requirements. On agreed schedule, review work in progress and answer questions. Update and advise owner throughout construction process. Review construction invoices submitted to owner prior to payment.

Bradford Design, Ltd., 1042 Lanier Blvd., Atlanta, GA 30306, TEL(404)892-0724, FAX(404)872-6293

Retail Design Product Design   Susan Bradford Email BDL